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By continuing to browse As new data were collected, the main findings were added to the RAP sheet. We regretted this decision and continue to find ways to make sure we can recruit the number of hospitals we originally sought to include in the study, but this new requirement might have a significant impact on our ability to document staff views and experiences and how these might differ by context. We hope our experiences can help inform the research conducted by teams who might be grappling with similar challenges around the world. We were able to share findings at key time points because we used a series of techniques and tools commonly used in rapid qualitative research and rapid evidence synthesis. We felt this would allow us to capture the experiences of some of the countries that were most affected during the most recent pandemic at the time of data collection. Social scientists have a robust history of contributing to better understandings of and responses to disease outbreaks. Advantages of qualitative research. HCW = health care worker; RAP = rapid assessment procedure. A multidisciplinary team of specialists and researchers developed a standardized survey. These time ranges are further complicated by rapid feedback and rapid cycle evaluations that might be longer in duration (perhaps 12 months) but include feedback or cycle loops as the evaluation is ongoing to share emerging findings. We feel it is important to mention these conversations and situate them against the detailed ethical review processes described below to encourage research teams across the world to think differently about rapid qualitative research. These specific analyses are currently focusing on the main areas of concern identified by frontline staff (e.g., well-being and mental health, personal protective equipment, end of life care, the impact on the wider health care system, and gender inequalities, among others). While some R&Ds were able to assess their capacity to take part in the study quickly and issue an approval, others took longer and some even initially refused to process our request to take part in the study as it was not classified as a National Priority Urgent Public Health study. Hence, in order to capture and understand the emotional psychology of the targeted customers, it is necessary to follow the Importance of Qualitative Research. Semantic discourse and topic analysis were used to understand the most frequent and weighted key words, hashtags and prioritized discussion themes, and clusters of topics within and across countries, primarily in the U.K. context (Van Dijk, 1985). The application was further delayed by conversations with the ethics committee in relation to our sampling strategy, the scope of the study, and the dissemination of study findings. Fortunately for us, the HRA quickly set up a fast-track process for reviewing and approving studies on COVID-19. Participants were sampled for telephone interviews using a range of purposive and snowball methods (i.e., recruiting through affiliated epidemic response networks, listservs, and those directed to the study by those who had participated). In the face of what seemed to be a never-ending increase in deaths, the loss of loved ones and colleagues, and the witnessing of the raw realities of all of the HCWs who kindly shared their stories with us, we felt it was important to ensure our findings were timely and actionable. Analysis of qualitative research is an open-ended question requiring a respondent to write down their answers. The leads assigned to each analysis are researchers with expertise on these topics either within our team or external partners who have quickly “upskilled” and provide ongoing support to more junior researchers. Participants were also able to reflect on the strategies they had considered to be the most effective. Meltwater, a media monitoring software, was used to conduct an English language Boolean query keyword search. Our experiences have indicated that it is possible to implement rigorous qualitative research and deliver findings at a time when they can be used to inform changes in policy and practice. In this article, we reflect on the barriers we have encountered and the strategies we have used to address them to share key lessons learned with other teams who might be considering producing and using qualitative data to inform pandemic response efforts (now or in the future). Declaration of Conflicting InterestsThe authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. The next merit on the radar of the qualitative research is that it an open-ended process in the approach and overall nature and that is also one of the reason for the firms to understand the Importance of Qualitative Research. Please read and accept the terms and conditions and check the box to generate a sharing link. We developed reflective cycles throughout the design and implementation of these studies, identifying our main concerns, problems we were facing, things we were doing well, and those we needed to improve. In a recent review, we found that rapid qualitative research is carried out to identify the causes of the outbreak, assess the infrastructure, control strategies, health needs, and health facility use (Johnson & Vindrola-Padros, 2017). Some educational studies are observational (e.g., the school league tables that are produced in England and elsewhere) and EDA is important for assessing the characteristics of the populations studied and for qualifying how far any results can be generalized. The Role of the Researcher in the Qualitative Research Process. An analysis of the engagement of social scientists in previous epidemics has pointed to a series of factors that influence when qualitative expertise is requested, how research is carried out, and how findings are shared to inform response efforts (Sams et al., 2017). As a result, at the end of each day, each researcher had a summary of the main findings from the study obtained to date that could be further refined and shared with our primary stakeholders. This is a bit of a misconception, as, while using the right data analysis tools obviously mat- ters a great deal, using the right research design and data collection instru-ments is actually more crucial. The implementation of qualitative research in the context of infectious epidemics, however, continues to lag behind in the delivery, credibility, and timeliness of findings when compared with other research designs. Also, with the disputes around … Cecilia Vindrola-Padros works as a senior research fellow in the Department of Targeted Intervention, UCL and Social Scientist at the NIAA Health Services Research Centre (HSRC), Royal College of Anaesthetists (RCoA). Ethical review: The study was reviewed and approved by the UCL Ethics Committee (UCL REC): 6862/002. This automatic association might be linked to the labeling of rapid research as a “quick and dirty” exercise (Vindrola-Padros, 2020b; Vindrola-Padros & Vindrola-Padros, 2018), or the belief that research that follows required processes will not be set up and implemented in time. Pandemics such as the COVID-19 outbreak, which began in December 2019, demand the timely sharing of not only epidemiological data but also research findings related to disease perception, social practices that might be linked to spread, health-seeking behaviors, health care delivery models, and barriers to care. 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